The importance and necessity of video in today’s world cannot be denied. More and more businesses and organizations are choosing to invest in filming promotional videos – thus taking the right step to help them present their products and services to the general public.

If your business/organization still doesn’t have a professional video that represents your mission and vision, it might be time to think in that direction. Maybe you’ve thought about it, but you don’t know where to start in implementing the idea.

In this blog we will write about the video recording process as a video production we go through with our clients. If you are a business looking to make a professional promotional video, we hope this blog will help you understand the process that will help you achieve your goal.


The first step in making a video is always the idea. You as a business/organization owner or manager should have an idea of what kind of video you want to make. You don’t need to know all the details of the video you want to make, but it’s still important to have a general idea of what you want to do, and with what kind of video.


Ideas for videos can be found in several ways. It’s rare that a business has a completely original idea that no one else has implemented before, but if that’s the case, it can be a huge advantage for the information/services they want to advertise.


video ideas get from something that is pre-recorded. It’s not uncommon for business owners to spot a high-quality and creative ad shot by another business in the industry. Jenners there is nothing wrong and wrong with it, however it is good to add to the concept the original idea that will separate your business video from all the rest.


After the primary idea of what type of video you want to shoot for your business, the next step is one that is not as fun as a record, but still has to be completed so that the video looks quality, creative and original.

The second step is the so-called brainstorming, it is a process in which ideas are exchanged together with those who will see it in shaping the idea for the video. It is very important not to continue this process alone, but to allow other people to share their opinion. No matter how creative you are or whether you know what you want, having a team to help you determine the details is important.

If you think that there are no people around you who could help you with this, there is always the option of an external collaborator being the best known, or presenting the general idea to the video production company that recorded your video, and it may be possible to help in this step.


This step is not practiced by every video production, but it is still an important part of the process of making a video for your business. Once you’re done brainstorming and you’ve come up with a final version of what you want a good video to look like (including the details that will make it all the same), write all those ideas down on a ‘piece of paper’.

A script helps you not only write down what will be filmed, but also gives you a rough idea of what the scenes/frames of your video will look like and who will be in it. No matter what the video idea looks like in your head, writing a script (something that either an outside collaborator will help you with, or a video production company will work with) will give you a better idea of what the video will look like.

When your video script is ready, it’s the penultimate step before filming. Next is the planned date, location and stats that will be part of your video. Once you agree on those details, all of its attendant processes will be noted as well. We will write about that in the next blog.

In meantime, if you are interested in any of these services, please do not hesitate to contact us.